Marketing

The innovation process is a dynamic and complex process without any simple rules for decision-making, and can be subdivided into typical stages. Each stage poses considerable challenges for management in terms of the cost risks involved, and these increase significantly in later stages. We provide our clients with support in every stage of the innovation process. We develop strategies and concepts for introduction to the market and for securing the competitive innovation advantage.

The competitive innovation advantage (CIA) is the outcome of a process-oriented management assignment, where we are able to minimise entrepreneurial risks by providing systematic support.